A life coach's job is to help their clients overcome fear and self-doubt. They help clients set meaningful goals so they can create a life on their terms. Coaches help clients go from point A (where they are now) to point B (where they want to be), even if the client can't see the path or even realise point B exists.
An athlete wouldn't think about competing without a quality and certified coach to bring out their full potential in the chosen sport. A life coach does the same thing in regards to your potential for life, and your enjoyment and success within it.
It is the coach's job to create an atmosphere that is supportive, judgement free and 100% confidential so the client feels safe and able to be fully truthful to themselves. This ensures the client is able to get to the heart of whatever they hired the coach for in the first place.
For an overview of some of the techniques and options available at AJ Coaching please click here.
What Coaching is Not
Coaching is not therapy, mentoring or consulting. An often used analogy is riding a bike. Let's assume you rode a bike as a child but as an adult it has been a challenge to pick it up again. You want to hire someone to help but are unsure on which professional is best.
A therapist is interested in why you are unable to ride a bike. They are interested in what in your past presents a barrier to your learning. They dig in and work with you to fix it. They focus on why the problem is there.
A mentor has been riding a bike for a while and is hired to share what they know about the process. They want to see you succeed and are willing to spend time with you. They often have had the same problem as you and have overcome it.
A consultant is an expert bike rider. They've mastered the riding process and have discovered an efficient and effective method to do it. They will assess your current skill and provide you with a detailed plan on how to do it correctly, step by step. They are paid to answer the question "how to ride a bike" and thus focus on the problem.
A coach is your champion to riding the bike. They help you achieve your goal by asking thought provoking questions and shining light on your strengths. A coach works with you to tap into your existing knowledge and helps break though your limiting beliefs. A coach runs alongside you, holding the bike steady as you learn. They cheer you on at each step and let go of the bike when you're ready. A coach's focus is on you.
Each role is different though there is often overlap. There is a time and place for all four professionals and they can often work together to help their clients archive tremendous results.